Why overworked employees are less productive

What's your perception of a good work ethic? Unfortunately, many still think it means overworking, staying late until the job is done and answering 'urgent' calls at the weekend. When what it should mean is working to a set of moral principles like integrity, responsibility, discipline and a sense of teamwork.

News: Workplace welfare: considerations for employers

Wellbeing has become a strong focus in UK business practice, across the majority of industry sectors. A 2014 study showed that an improvement in staff wellbeing increases productivity, quality of work and, ultimately, profitability. With organisations nationwide making a concerted effort to boost the health and happiness of employees, a number of innovative ideas have crept into offices...

5 ways to motivate employees without free beer | WeThrive

Okay, so there are plenty of other company perks around but 'free beer' sums up a general trend for employers at the moment. Who are now more aware of the need to consider wellbeing at work - result - but a little off track relying on freebies and office perks to fix the issue - not so good.

Too emotional: Why we need empathy in business

Empathy is vital for understanding your customers' pain points and how you can solve them, as well as making us better at more general problem-solving and innovation. It's important for understanding your staff's development needs and motivating your team.

Neurodiversity: 5 ways employers are breaking down recruitment barriers

There are so many conversations about wellbeing in the workplace and inclusivity, but what about neurodiversity specifically? A term that covers a range of neurological conditions including autism, dyslexia, dyspraxia and ADHD...

Hear my drum: authenticity is king

I have been banging on the authenticity drum for many years as a digital marketer and content specialist behind closed doors with employers and clients alike. A quite frankly exhausting task at times, as so many businesses still don't view authentic marketing as a bottom line strategy.

Bringing Social Back

Here's the fundamental thing most businesses have failed to grasp about social media - it's social. Think about what you do when you go on Facebook, Twitter, Instagram, whatever your platform of choice is, when you're not working. You chat to your friends, check out...

Marketing tips: how to write for your audience

The key to writing for your audience in a way that really resonates with them is of course, to write from the heart. To write something inspiring and fresh. To talk to the reader, rather than dictate. That said, there is some intelligence you can apply...

How to reach C-suite decision makers - Blog

When it comes to sales and marketing, making sure you're talking to the right people is key. After all, discussing the benefits of your product or service with someone who's not in a position to make or influence a decision is a waste of precious time...

Being Mum: finding belonging when your entire identity changes - Belong Con

Shortly before midnight on New Year's Eve, my husband cuddled up close to me and whispered in my ear, "This has been an amazing year." I stared at him in total bewilderment. I hadn't appreciated that we had had such completely different experiences of the previous 12 months.

How to be a good parent and still have a life

Spontaneous drinks with friends or last-minute getaways are now replaced with the responsibility of nurturing your offspring. Even if you didn't used to get out much, you suddenly wish you had more 'you' time as you look at yourself in the mirror with overgrown roots or tired eyes and ask yourself 'where did my life go?'

Black Mirror USS Callister: Quips & Highlights

We share funny quips and top highlights from the first episode of the latest series of Black Mirror, USS Callister. Reflecting on its genius sadistic reminders that game immersion should only go so far and reliving some of these moments through the magic of YouTube.

Brighton Entrepreneur who Defied The BBC Dragons Den | Absolute Magazine | Fashion & Lifestyle

Brighton Entrepreneur who Defied The BBC Dragons Den Brighton-based entrepreneur Hazel Reynolds, CEO of Gamely Games, faced down the moguls of Dragons' Den in the latest series of the BBC Two business show (series 16, episode 11: shown on 23rd December 2018). Hazel was asking for a £50,000 investment in exchange for a 10% ...

Black Mirror Playtest: How immersive are you willing to be?

The capabilities of technology continue to blow our minds as we become more reliant on it, wading aimlessly through a sea of screens. The latest Black Mirror series from Charlie Brooker's futuristic predictions are becoming less difficult to imagine. Episode 2 Playtest in particular got us thinking.

A parka coat evolution: bringing luxury into a traditional classic

Fashion and nature are intrinsically connected. The Autumn colours influence our choice of tones. Spring leads us to layer with lighter fabrics and Summer gives us a warm nudge towards lighter garments that breathe. The one season that brings us all together though is Winter.

The Evolution of the 49Winters Three Layer System

Beyond the luxury detail, exquisite fabrics and stylish designs, what sets 49Winters products apart from all other winter coats on the market is our unique three layer system. Developing an interchangeable zip design, you can mix and match any inner down, outer shell and fur trim to suit your needs and style.

She Goes Wear | Branding, Website Design and Development

Dorothy is the creator of She Goes Wear, a workwear, fashion and lifestyle blog. The site now gets over 3,000 views a month, has had an increase in users of over 50% and increased page views by 87%

Wiser Working | Corporate Brochure and Branding Design

We developed a colour palette for them based around their logo and recreated their logo in Vector format and provided guidance on content and materials for the event. WiserWorking now have a clear brand style across their event brochures, handouts and business cards.

Console Rocket | Website Development & Bespoke WordPress Theme

I worked with the team at Console Rocket to bring their in-house design to life. I built them their very own bespoke, lightweight WordPress Theme with an easy to use and update back-end interface that anyone could understand.