Personality Quirks
adventurous | early bird | resourceful | sincere | social | dog mother
Rate
£300 - £650 per day
Rate Weighting
Type of work, timeline, expectations, working dynamic, ongoing relationship
Nuances
I'm an audience first marketer; all content I create is based on an understanding of who a client’s audience is, what they care about and what their challenges are.
Tools
Hootsuite / Google Adwords / Google Analytics / MS Word / MS Powerpoint / MS Excel / Trello / Facebook Business Manager / Twitter ads / LinkedIn Advertising / Google Data Studio / Later / Buffer / Facebook Ads / Instagram Ads / Google Ad Grants / Google Suite / Canva / SEM Rush
I have over 8 years experience working across public, third and private sectors for large organisations. I develop mission led campaigns, manage crisis communications and improve public awareness and engagement. My in depth strategic knowledge paired with tactical social media and digital marketing experience means I'm right there with a client from planning to execution. I develop social content that packs a punch and resonates with desired audiences.
Specialist areas
Public sector
Third sector
Travel
Education
Core Services
Digital Marketing
Content Production
Strategy & Planning
Social Media Management
Advertising
PPC
Hashtag Highlights
#digitalmarketing #content #contentproduction #strategyandplanning #strategy #socialmedia #socialmediamanagement #advertising #ppc #payperclick #googleads #googleadwords #twitter #twitterads #facebook #facebookads #semrush #googlegrants #instagram #instragramads #googleanalytics #facebookbusinessmanager #facebookbusiness
Skill Armoury
Brand Portfolio
Testimonials
Emma Sheldon, Marketing Executive at the Beaufort Group
Helen Polley, Barclays Intermediary Business Centre
“Mel is a great person to work with. She is professional and friendly and full of enthusiasm. She has a thorough knowledge of digital marketing and has really helped take our social media marketing to the next level. She is creative and writes great social media posts. It’s a pleasure to work with Mel.”
“I worked with Mel in the Post Office ISA department at Family Investments. As a team manager, Mel was dedicated, organised and had excellent people-management skills. I particularly remember her strengths in delivering training and feedback, and helping to develop me, my team and the department. Mel has a positive approach to life and this translates into her work so naturally and I happily recommend her as a hard-working, personable team player with buckets of intuition and determination.”
Case Studies
The TEFL Academy
This work began with a strategy session designed to ascertain The TEFL Academy’s business, marketing and social media objectives, to gain a better understanding of their target customers and establish their tone of voice.
Using this we created insight based customer personas and developed a comprehensive social media strategy with realistic key performance indicators. We also held a creative content session to agree key content themes and types, enabling us to create an ongoing content calendar to meet the Academy’s objectives and the needs of its students.
Toupret UK
We kicked off our relationship with Toupret by having a strategy day with teams in France and the UK. This involved understanding the business at a management level down to the nitty gritty – discussing business objectives, KPI’s, audiences, channels and learning from other subsidiaries of the business.
During this work we identified several key digital audiences and made recommendations about how their existing channels and potential new channels could engage customers and continue to foster brand loyalty. This included focusing on the highest performing channels and driving engagement there, providing the right type of content for each channel and making the most of tools such as Facebook ads to gather interest and grow the audience.
RCJ Advice and FLOWS
We began our work with FLOWS by holding a digital marketing strategy session and content brainstorming workshop with Electric Putty (FLOWS website and application developers) and the FLOWS team at the RCJ Advice Bureau.
Once the strategy document was agreed our first task was to plan the online public launch in conjunction with a live launch event during the UN’s International Day for the Elimination of Violence Against Women. We then grew the momentum of the campaign by developing engaging content during 16 Days of Activism, which runs from 25 November into December.
Rowcroft Hospice
Understanding how Rowcroft Hospice’s digital channels were performing was our first task. We took a deep look into their Google Analytics, Facebook and Instagram Insights, Twitter Analytics and YouTube to get to grips with what was working and what wasn’t.
Compiling a thorough report we identified several quick wins and more long term strategies to help Rowcroft make the most of their digital channels.”
That is not a fun thought. But it does show the powerful potential AI has.
Contact Mel to find out more.
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